Google Analytics

How to Add Social Media to Google Analytics?

Here’s a guide on how to add social media to Google Analytics. In this guide, we’ll look at how you can get started adding social media to your Google Analytics account. 

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How to add social media to google analytics?

Google Analytics is a powerful tool for tracking the performance of your website and social media accounts. It provides you with valuable insights into how your visitors interact with your content and helps you identify what works and what doesn’t. 

Adding social media to Google Analytics is easy and can be done in just a few simple steps. Here’s how: 

1. Log into your Google Analytics account and select the “Admin” tab at the top right of the page. 

2. In the left-hand navigation menu, select “Property Settings” and then select “Social Settings.” 

3. Click the “Add Social Data Sources” button and select the social networks you would like to track. You can select from Twitter, Facebook, YouTube, LinkedIn, Instagram, and Google+. 

4. Once you have selected the social networks you want to track, click the “Save” button. 

5. You will now be able to see data from your social media accounts in your Google Analytics dashboard.

You will be able to view data such as page views, unique visitors, and time on site for each network. By adding social media to Google Analytics, you can get a better understanding of how your social media campaigns are performing and how they are influencing your website traffic. This will help you make better decisions about how to optimize your campaigns for maximum impact.

Different Types Of Social Analytics Reports

Social analytics reports are essential for any business that uses social media. They provide an in-depth insight into how your campaigns are performing, what your customers are saying, and what trends are emerging in the market. There are a number of different types of social analytics reports that can be used, depending on the goals of your business. 

1. Audience Analysis: This type of report provides information about your audience, such as demographics, interests, and engagement levels. It helps you understand who your customers are and what their interests and needs are. 

2. Engagement: This report measures the engagement levels of your followers, such as likes, comments, shares, and retweets. It can give you an insight into how popular your content is and how much engagement it is generating. 

3. Competitive Analysis: This report provides an in-depth look at your competitor’s social media activities. It can be used to identify trends and areas where you can improve your own campaigns. 

4. Social Listening: This report monitors how people are talking about your brand on social media. It can be used to spot any potential issues with your campaigns or to track conversations around your brand. 

5. Campaign Performance: This report provides an overview of how a particular campaign is performing. It can be used to identify any problems with the campaign and to track the performance over time. 

These are just a few of the different types of social analytics reports that can be used to gain insights into your social media campaigns. With the right reports, you can gain valuable insights into your campaigns and make informed decisions about how to improve them.


Social media to Google Analytics is an easy and straightforward process. All you need to do is create a tracking code, add the code to your website, and link the tracking code to your Google Analytics account. 

This will enable you to monitor and analyze your social media performance and gain valuable insights into your audience and marketing campaigns. Furthermore, with the proper use of Google Analytics, you can accurately track and measure the success of your social media campaigns, allowing you to make informed decisions and maximize your ROI.

How to introduce yourself on social media?
Competitor Analysis Tools For Social Media
Sophia Jennifer

I'm Sophia Jennifer from the United States working in social media marketing It is very graceful work and I'm very interested in this work.

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